Privacy Policy

Last updated: 24 September 2026

At ETHNICWISH, your trust matters to us. We respect your privacy and are committed to handling your personal information responsibly.

This Privacy Policy explains how ETHNICWISH (“we,” “us,” or “our”) collects, uses, and shares personal information when you visit ethnicwish.com, place an order, request tailoring, submit a review, or contact our team.

1. Information we collect

Depending on how you interact with us, we collect:

• Contact information: Your name, email address, telephone number, and billing and delivery addresses.

• Order information: Products purchased, selected sizes, tailoring preferences, transaction references, payment status, and return or refund details.

• Tailoring information: Body measurements and any fitting instructions or photographs you choose to provide for a tailoring service.

• Support messages: Information you share through email, WhatsApp, or other customer-support channels.

• Reviews and photographs: Review text, ratings, display names, and customer photographs you submit.

• Website information: Your IP address, browser and device details, pages viewed, and interactions with our website, collected through cookies and similar technologies.

Payment providers process payment details through their own systems. Please do not send card numbers, passwords, or payment verification codes to us by email or WhatsApp.

2. How we use your information

We use personal information to:

• Process orders, payments, deliveries, returns, and refunds.

• Provide standard-size and made-to-measure tailoring.

• Contact you about your order or measurement requirements.

• Respond to questions and provide customer support.

• Display approved customer reviews and photographs submitted for publication.

• Maintain and improve our website and shopping experience.

• Detect fraud, protect our services, and resolve disputes.

• Send marketing communications where permitted and manage your communication preferences.

• Meet applicable accounting, tax, and other legal obligations.

Where applicable law requires a legal basis, we rely on fulfilling our contract with you, complying with legal obligations, appropriate legitimate business interests, or your consent.

3. Tailoring measurements

We use your measurements and fitting information to provide the tailoring service you request.

Relevant information may be shared with staff or tailoring partners who need it to complete your order. Measurements and privately submitted fitting photographs are not intended for public display.

Providing tailoring measurements does not give us permission to use your fitting photographs in advertising.

4. Who we share information with

We share relevant personal information with service providers where necessary to operate our business, including:

• Shopify, which hosts our online store.

• Payment providers that process payments and refunds.

• Delivery partners and, where necessary, customs authorities.

• Tailoring partners fulfilling your selected service.

• Providers supporting website hosting, communications, customer support, and business operations.

• Analytics and advertising providers, where these services are enabled and the required permissions have been obtained.

We may also disclose information when required by law, to respond to lawful requests, or to protect our customers, business, and legal rights.

Information may be transferred as part of a business sale or restructuring, subject to applicable privacy requirements.

5. Cookies, analytics, and advertising

Our website uses cookies and similar technologies to support functions such as your shopping cart, checkout, and saved preferences.

Where enabled, analytics and advertising technologies may also help us understand website activity, measure advertising performance, and show relevant advertisements. These technologies may collect device identifiers and information about your interactions with our website.

Where required by law, we request consent before using non-essential cookies or tracking technologies.

You can manage cookies through your browser and, where available, our website’s privacy controls. Disabling certain cookies may affect website functionality.

6. Marketing and WhatsApp communications

We may send promotional messages when you have requested them or where otherwise permitted by applicable law.

You can unsubscribe from marketing emails using the unsubscribe link provided. To stop promotional WhatsApp messages, reply with “STOP” or contact us.

Opting out of marketing does not stop necessary messages about an existing order, delivery, refund, or support request.

When you contact us through WhatsApp, your use of that platform is also subject to WhatsApp’s own privacy terms.

7. Customer reviews and photographs

When you submit a review or photograph for publication, approved content may appear on our website alongside your chosen display name and the relevant product.

We do not publish your email address, telephone number, delivery address, or private tailoring measurements as part of a customer review.

We will seek your permission before using privately shared customer photographs in our public customer gallery or advertising.

Please submit only photographs and content that you have permission to share. Contact us if you would like to request removal of your published content.

8. How long we retain information

We retain personal information for as long as reasonably necessary for the purposes described in this policy.

Retention depends on the type of information, ongoing orders or support requests, legal recordkeeping obligations, and any need to resolve disputes or prevent fraud.

When information is no longer needed, we delete or anonymise it, subject to applicable legal requirements.

9. International processing

ETHNICWISH operates from India and serves customers internationally. Your information may be processed in India and in other countries where Shopify or our service providers operate.

Where applicable law requires safeguards for international transfers, we use the required safeguards.

10. Information security

We use reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, or disclosure.

However, no internet transmission or storage system can be guaranteed completely secure.

11. Your privacy rights

Depending on your location and applicable law, you may have the right to:

• Request access to your personal information.

• Correct inaccurate or incomplete information.

• Request deletion of information.

• Obtain a portable copy of certain information.

• Object to or restrict certain processing.

• Withdraw consent where processing is based on consent.

• Opt out of certain targeted advertising or data sharing.

• Raise a complaint with the relevant privacy authority.

To make a request, contact us using the details below. We may need to verify your identity before acting on your request.

We respond within applicable legal time limits. Certain information may need to be retained for legal obligations or unresolved transactions. Withdrawing consent does not affect processing lawfully completed before withdrawal.

12. Children’s privacy

Our website and purchasing services are intended for adults. We do not knowingly collect personal information directly from children.

If you believe a child has provided personal information to us without appropriate authorisation, please contact us so we can review the information and take appropriate action.

13. Changes to this policy

We may update this policy to reflect changes in our services, practices, or legal requirements.

The latest version will be published on this page with an updated date. Where required, we will provide additional notice or request consent for relevant changes.

14. Contact us

For privacy questions, requests, or complaints, please contact:

ETHNICWISH — Privacy Support

Email: ethnicwish2025@gmail.com
WhatsApp: +91 9925808624

Postal address:
Shop No. 426, Shivalik Complex
Near Gogamaharaj Chowk, Dabholi
Surat, Gujarat – 395004
India